myer

on Fashionising.com.

Look closely at the world through the looking glass

At first glance, things look modern. Crisp white outfits, wild wet hair and mountains of white macaroons. But look closely and you’ll see a whole other era through the looking glass; a window to a Victorian world of high collars and neat chignons and the kind of fruit bowls immortalised in still life by the Dutch masters. The new world mirrors the old – or…
The Emporium Melbourne Debut Campaign, March '14 by Henryk
The Emporium Melbourne Debut Campaign, March '14 by Henryk
The Emporium Melbourne Debut Campaign, March '14 by Henryk
The Emporium Melbourne Debut Campaign, March '14 by Henryk
The Emporium Melbourne Debut Campaign, March '14 by Henryk
The Emporium Melbourne Debut Campaign, March '14 by Henryk
The Emporium Melbourne Debut Campaign, March '14 by Henryk
The Emporium Melbourne Debut Campaign, March '14 by Henryk

Jessica Hart for sass & bide lingerie

sass & bide have built a brand out of an aesthetic that has no other name, other than to say it’s – well – sass & bide. Part of that aesthetic is a certain toughness, an insouciance; qualities you’d expect them to extend into new sub-lines of the brand, like their newly released lingerie collection. And for the most part that’s exactly what they do.…
Jess Hart: sass & bide lingerie S/S '13
Jess Hart: sass & bide lingerie S/S '13
Jess Hart: sass & bide lingerie S/S '13
Jess Hart: sass & bide lingerie S/S '13

sass & bide sunglasses launch in Sydney

There isn’t a better way to feel like a celebrity than to be engulfed by camera flashes, especially when real celebrities surround you. It was more than a regular weeknight at sass and bide’s Sydney flagship store, as a fashionably cool crowd attended the launch of the sass and bide sunglasses collection.
Sass & Bide Eyewear Launch '11
Sass & Bide Eyewear Launch '11
Sass & Bide Eyewear Launch '11
Sass & Bide Eyewear Launch '11
Sass & Bide Eyewear Launch '11
Sass & Bide Eyewear Launch '11
Sass & Bide Eyewear Launch '11
Sass & Bide Eyewear Launch '11

Myer: what to expect in Spring

If nothing else, then Australia’s departmental store battle has proved one fact – get a stunning model to prance down the catwalk and you’ll get smiling faces walking out the door. With a glitzy show, department store giant Myer did just that as it unveiled its spring / summer 2011 offering in Sydney last night. Brand ambassador and face of the store Jennifer Hawkins led…
MYER S/S '11/'12 Launch
MYER S/S '11/'12 Launch
MYER S/S '11/'12 Launch
MYER S/S '11/'12 Launch
MYER S/S '11/'12 Launch
MYER S/S '11/'12 Launch
MYER S/S '11/'12 Launch
MYER S/S '11/'12 Launch

Old Retail vs. New Retail: the other fashion war

As it is in many a part of the world, fashion retail in Australia is in trouble. So much so that some commentators have stated that the future will see the death of retail. Personally I see that as a melodramatic: retail has existed for millennia and isn’t about to disappear. Rather, I firmly believe that the issue, and the debate that comes with it, is…

sass & bide launch at Myer

For a good part of the year the focus on Australian label sass & bide has been on anything but their clothing; instead speculation on their business strategies took precedence over the brand’s creative direction. The ongoing cold war between Australia’s biggest department chain stores moved on to a new level when sass & bide decided to effectively swap teams, severing an exclusive contract with…
sass & bide at Myer Sydney: July 2011
sass & bide at Myer Sydney: July 2011
sass & bide at Myer Sydney: July 2011
sass & bide at Myer Sydney: July 2011
sass & bide at Myer Sydney: July 2011

X

: