Gigi Hadid is definitely having a moment. She made waves after being criticised for her body and boldly hitting back, before going on to grace the Victoria’s Secret 2015 runway yesterday. In her latest campaign for Australian swimwear label Seafolly, Gigi again proves her gorgeousness. The sun-soaked images feature the latest eyewear styles including the vintage-inspired transparent “Tortola” frames and the on-trend round and reflective…

There’s still plenty of summer fun left to be enjoyed, so perhaps now is the time to grab on a little extra incentive to last you for the remains of the sunny season. We love to seek inspiration in virtual places where summer is never-ending, where palm trees and the ocean blues forever live in harmony, where bronzed skin and on-trend bikinis play an endless…

Summer is near and hand in hand with the hottest of seasons comes the perfect holiday fantasy built out of sea, sun and fine sand, a fantasy that can only be made whole with that one ravishing piece of swimwear. This season, the sporty silhouettes paint the mood all kinds of sexy, so allow them to inspire you in making a splash with their racy…

When it comes to summer 2013 swimwear you would be hard-pressed to find a shoot that is truer to the looks of summer sweat, sand, sun and saltiness than this ‘On the Rocks’ shoot photographed by Gary Golembiewski and stylized by Lizzie Macpherson. The vibrant colours and feminine cuts of the Seafolly swimwear create the physical link between the natural tones of model Hannah Saul’s…

Update: Behati Prinsloo’s full campaign for Seafolly has been released. View the full set of images at the gallery. Seafolly isn’t the kind of swimwear brand that casts just any model with a bikini body and a great tan. Each campaign ‘face’ is also a personality that reflects the direction of the brand. Last time it was Marloes Horst who graced the brand’s campaign, her…

As far as international cities go Melbourne is by no means a large one, and that’s a fact that translates heavily into its retail landscape. Shop under the roofs of some of the big-name fashion houses in the city and you’ll find stores dominated by accessories with only a smattering of clothes, if any at all, to be seen. So it is that it’s a…

If nothing else, then Australia’s departmental store battle has proved one fact – get a stunning model to prance down the catwalk and you’ll get smiling faces walking out the door. With a glitzy show, department store giant Myer did just that as it unveiled its spring / summer 2011 offering in Sydney last night. Brand ambassador and face of the store Jennifer Hawkins led…

I’ve never bought a Seafolly bikini that hasn’t been completely flattering. Their pieces usually sit in the very Australian space between ultra-simple and ultra-glamorous; being not too much of either, they’re understated yet ultimately chic. And it’s not all swimsuits; Seafolly also turn out beachwear and accessories that are similarly flattering be they for the beach, pool, or for pretty much any other Summer activity…

Are you ready to be stung by that little needle we call jealousy? Going behind the scenes of Seafolly‘s latest swimwear campaign means gorgeous models (Jess Hart and Samantha Harris) and gorgeous beaches; not to mention that these girls make it all look so effortless. It’s not all just pretty scenery though – the video also gives some insights into the brand itself, the people…

Ah the life of a model. Yeah we know, there’s lots of hard work and hectic times and lord knows you can’t just go and guiltlessly enjoy a big plate of pasta like the rest of us can. But there are beaches, too. These behind the scenes shots of a Seafolly swimwear shoot are from model Jessica Hart‘s blog.