wildfox

on Fashionising.com.

Indigo Pony: festival goodness a la Wildfox

To morph into a new girl, a powerful character, an eccentric personality, one doesn’t need more than a quick shift in wardrobe, and when it comes to crazy-good festival wear, to unique outfits and cheeky, vintage-looking pieces that fit a myriad of desert fantasies, you know that Wildfox has you covered. Cozy wrap dresses, ruffled rompers, grunge maxis and easy tanks are now ready to…

Wildfox’s spring 2015 lookbook will steal your heart

For spring 2015, expect the Wildfox girl to steal your heart for good just as she embarks on a new adventure. She’s now ready to escape reality, to surrender herself to magic and wanderlust, to travel around the world and live life as a dream. “She’s a Gypsy” – the lookbook – is all about that sense of freedom, about passion and fearlessness, following a…

Sexy summer: Wildfox want to party like it’s 1999

The idea of a sexy summer seems like an oasis in the midst of winter, and from the likes of Wildfox you can only expect it to be replete with nostalgia, with sunny skies, tongue-in-cheek statements and colours that grow from soft and delicate, to crazy bold. Inspired by the late ’80s and early ‘90s fashion, the Swim Cruise 2015 collection takes cues from what…
Wildfox Swim Cruise '15
Wildfox Swim Cruise '15
Wildfox Swim Cruise '15
Wildfox Swim Cruise '15
Wildfox Swim Cruise '15
Wildfox Swim Cruise '15
Wildfox Swim Cruise '15
Wildfox Swim Cruise '15

Wildfox Resort collection revamps Barbie, involves lots of blank stares & pink

It was only a matter of time before Wildfox indulged in some Barbie fantasies. The brand has tackled girlish childhood themes like magic and mermaids and Clueless and even Jane Austen. But there’s also some calculation behind it, with Mattel proposing the collaboration as part of a push to revamp Barbie’s image and reverse a backlash against her image as a superficial and unattainable role…

Wildfox fall 2014: Sense & Eccentricity

Trading sensibility for eccentricity is never too bad an idea when it comes to fashion – so long as you don’t overdo it, that is. Fortunately, Wildfox’s fall 2014 collection – titled Sense & Eccentricity – balances the whimsical Jane Austen references (“MRS. DARCY t-shirt, anyone?”) with classically pretty English florals, wintery plaids and wearable denims, so there’s never an over-the-top look to be found.

Yes, we love you little Surfer Girl: Wildfox swim

There are brands who diligently put out a campaign once a season, and then there’s Wildfox. Their ability to design youthfully desirable collections is surpassed by their ability to create a constant stream of dreamy, beautiful imagery that tells a story or captures the imagination. The latest features a muse more than a model – pro surfer Hanalei Reponty – in a campaign titled “Do…
Hanalei Reponty for Wildfox Swim
Hanalei Reponty for Wildfox Swim
Hanalei Reponty for Wildfox Swim
Hanalei Reponty for Wildfox Swim
Hanalei Reponty for Wildfox Swim
Hanalei Reponty for Wildfox Swim
Hanalei Reponty for Wildfox Swim
Hanalei Reponty for Wildfox Swim

Wildfox summer 2014: Royal Romance

It strikes me that photographing a Wildfox lookbook must be a damn fun thing to do with your time. It’s like the models get told to just rollick around in the midst of some lavish tea party/beach house soiree/picnic or whatever else, while photographer Mark Hunter chronicals it all in beautiful, light-drenched imagery. And so, designer Kimberley Gordon’s heartfelt musings about romance aside, summer 2014…

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