wildfox

on Fashionising.com.

Wildfox summer 2013: pin-up girl heaven

Wildfox are masters of themeing, and for thir summer 2013 look book – “Hello, Sailor!” – they’ve given one big nod to the cheesecake days of the 1950s. Valerie Van Der Graaf plays out all the retro pin-up girl cliches to perfection: there’s the aloha prints and ukilale, ice-cream sundays and ballet slippers, cowgirl, farmgirl, nautical babe and nurse. And with each new character she…

Wildfox is, like, totally Clueless

Given Wildfox‘s obsession with the ’90s, you might conclude that this was (like, totally) inevitable: a collection inspired by Clueless. But while school girl chic has been experiencing something of a revival, Wildfox haven’t used their tribute to Cher, Dionne, and Tai as an excuse to go all out on tartan mini skirts and preppy blazers (though they do appear, mandatory over-the-knee socks alongside, in…

Wildfox makes Grandma dressing youthful… as only Wildfox could

Could there be anything more startlingly contradictory than a campaign that channels granny stereotypes – replete with bingo games, knitting needles, and grey-purple hair rinse – and yet manages to be nothing less than completely, utterly, uncompromisingly youthful? If someone were to pull it off, it would have to be Wildfox. And while it’s maybe not as enamouring as Cintia Dicker’s Bond Girl campaign it…

The modern day Juliet wears noserings and floral underwear

Wildfox view the ’90s as a kind of magic decade – or at least they pull the magic out of the best parts of it when they design their collections. Romeo + Juliet, the DiCaprio + Danes version of ’96, regularly tops the list of the brand’s inspirations (the Wildfox fall 2012 campaign included). So what does their modern-day Juliet wear underneath her Wildfox fall…

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