wildfox

on Fashionising.com.

Wildfox makes Grandma dressing youthful… as only Wildfox could

Could there be anything more startlingly contradictory than a campaign that channels granny stereotypes – replete with bingo games, knitting needles, and grey-purple hair rinse – and yet manages to be nothing less than completely, utterly, uncompromisingly youthful? If someone were to pull it off, it would have to be Wildfox. And while it’s maybe not as enamouring as Cintia Dicker’s Bond Girl campaign it…
Granny's Closet: Wildfox Resort '12/13
Granny's Closet: Wildfox Resort '12/13
Granny's Closet: Wildfox Resort '12/13
Granny's Closet: Wildfox Resort '12/13
Granny's Closet: Wildfox Resort '12/13
Granny's Closet: Wildfox Resort '12/13
Granny's Closet: Wildfox Resort '12/13
Granny's Closet: Wildfox Resort '12/13

The modern day Juliet wears noserings and floral underwear

Wildfox view the ’90s as a kind of magic decade – or at least they pull the magic out of the best parts of it when they design their collections. Romeo + Juliet, the DiCaprio + Danes version of ’96, regularly tops the list of the brand’s inspirations (the Wildfox fall 2012 campaign included). So what does their modern-day Juliet wear underneath her Wildfox fall…
Marianne Fonseca: Wildfox White Label Intimates look book
Marianne Fonseca: Wildfox White Label Intimates look book
Marianne Fonseca: Wildfox White Label Intimates look book
Marianne Fonseca: Wildfox White Label Intimates look book
Marianne Fonseca: Wildfox White Label Intimates look book
Marianne Fonseca: Wildfox White Label Intimates look book
Marianne Fonseca: Wildfox White Label Intimates look book
Marianne Fonseca: Wildfox White Label Intimates look book

Cintia Dicker is your next James Bond girl

Regardless of whether there’s a new Bond film on the horizon or not, the appeal of the ’60s bombshell Bond Girl simply never dies. When there is a new instalment due to hit screens we simply have a good excuse to revisit the nostalgia of the 1960s spy genre with even more fervour than usual. Enter the new campaign from Wildfox Swim, brilliantly timed to…
Cintia Dicker: Wildfox Swim '13 campaign
Cintia Dicker: Wildfox Swim '13 campaign
Cintia Dicker: Wildfox Swim '13 campaign
Cintia Dicker: Wildfox Swim '13 campaign
Cintia Dicker: Wildfox Swim '13 campaign
Cintia Dicker: Wildfox Swim '13 campaign
Cintia Dicker: Wildfox Swim '13 campaign
Cintia Dicker: Wildfox Swim '13 campaign

Wildfox gives Romeo & Juliet an alternate ending

What if the ending was different, and Romeo and Juliet survived? What if these star-cross’d lovers didn’t take their life? That’s what Wildfox asks for their fall 2012 campaign, but it’s not exactly the kind of alternate ending that looks far into the future. Instead, it imagines a continued honeymoon of young love, updated for the modern day and most definitely taking its cues from…
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign

Wildfox’s magic appeal

Cult LA label Wildfox don’t just pick a theme and loosely flirt with it, they grab it, squeeze it for all it’s worth, build a collection from the cobwebby essence of its very dreams. Case in point: their latest collection. Titled Magical Creatures, it picks up everyone who’s a fan of the label’s aesthetic and transports them into a constructed dreamland of pink hair and…
Wildfox 'Magical Creatures' look book
Wildfox 'Magical Creatures' look book
Wildfox 'Magical Creatures' look book
Wildfox 'Magical Creatures' look book
Wildfox 'Magical Creatures' look book
Wildfox 'Magical Creatures' look book
Wildfox 'Magical Creatures' look book
Wildfox 'Magical Creatures' look book

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