Wildfox are masters of themeing, and for thir summer 2013 look book – “Hello, Sailor!” – they’ve given one big nod to the cheesecake days of the 1950s. Valerie Van Der Graaf plays out all the retro pin-up girl cliches to perfection: there’s the aloha prints and ukilale, ice-cream sundays and ballet slippers, cowgirl, farmgirl, nautical babe and nurse. And with each new character she…
View all the look book pictures from the Wildfox White Label spring / summer 2013 Shopaholic collection. Read the article to see the full gallery.
Given Wildfox‘s obsession with the ’90s, you might conclude that this was (like, totally) inevitable: a collection inspired by Clueless. But while school girl chic has been experiencing something of a revival, Wildfox haven’t used their tribute to Cher, Dionne, and Tai as an excuse to go all out on tartan mini skirts and preppy blazers (though they do appear, mandatory over-the-knee socks alongside, in…
Read 'Wildfox is, like, totally Clueless' »
View the WIldfox autumn (fall) / winter 2011 look book.
Read 'WIldfox autumn / fall 2011 look book' »
View the Wildfox spring / summer 2012 look book.
Read 'Wildfox spring 2012 look book' »
View the Wildfoxes spring / summer 2012 look book.
Read 'Wildfoxes spring 2012 look book' »
If Wildfox had more sway over what goes on in Politics, the general populace would surely be interested in it all year round. If there’s one way to make the notion of voting sexy, it’s by making Valerie Van Der Graaf the poster girl.
Could there be anything more startlingly contradictory than a campaign that channels granny stereotypes – replete with bingo games, knitting needles, and grey-purple hair rinse – and yet manages to be nothing less than completely, utterly, uncompromisingly youthful? If someone were to pull it off, it would have to be Wildfox. And while it’s maybe not as enamouring as Cintia Dicker’s Bond Girl campaign it…
Wildfox view the ’90s as a kind of magic decade – or at least they pull the magic out of the best parts of it when they design their collections. Romeo + Juliet, the DiCaprio + Danes version of ’96, regularly tops the list of the brand’s inspirations (the Wildfox fall 2012 campaign included). So what does their modern-day Juliet wear underneath her Wildfox fall…