witchery

on Fashionising.com.

A girl, a window & a white shirt

My comfort zone is the street. But the thing about comfort zones - whether you choose to stay snug inside them or face the clouds of gut-wrenching butterflies circling their borders - is that having the choice is a blessing in itself. In support of those who don't, there are campaigns like this one.

The white shirt against ovarian cancer

Cancer. The word itself seems malevolent, infected. The disease touches so many, directly and indirectly, in its multitude of forms. In Australia, one woman dies every 10 hours from ovarian cancer alone, which is why research into an early detection test is such an important first step in combatting the disease. The shirt I’m wearing in this picture is one from the “Unite In White”…

The oversized coat: in London

What’s winter without the right coat? This one from Witchery took me through weeks of fashion week shows, day and night, because the oversized cut was just right: perfect for wrapping around you, collar turned up against the wind, hair tucked nonchalantly in, as the coldest moments hit. But equally perfect for throwing over your shoulders in the evening or in those walks from front…

Poppy, Cara and more: street style roundup from London

There are always little styling ideas you can take away from the streets during London fashion week. Like the inspiration on how to wear a crop top during winter; how to layer a lingerie corset over a turtleneck; or how to look both cool and elegant in a pair of sneakers. Out latest roundup for Witchery‘s blog The ‘W’ Edit features all of those things…

How to get Arizona Muse’s gorgeous textured bob

Working towards making the bob haircut equal parts cool and unpredictable, while still entirely relevant amongst spring 2014′s hair trends, Arizona Muse’s effortless loose, textured hairstyle from the Witchery autumn / winter 2014 campaign bets on natural seduction. It is undone but in a way that reads sophistication, and more importantly that allows for free movement and easy styling. Polished, carrying an element of moisture but…
Witchery A/W '14 campaign
Witchery A/W '14 campaign
Witchery A/W '14 campaign
Witchery A/W '14 campaign
Witchery A/W '14 campaign
Witchery A/W '14 campaign
Witchery A/W '14 campaign
Witchery A/W '14 campaign

New World Muse: Witchery enlists Arizona

If there’s one thing Witchery are doing incredibly well this season, it’s making a palette of black, white and grey appear as utterly fresh, edgy and effortless. That all comes down to luxe wintery fabrics and modern-classic shapes, not to mention the irressistable allure of campaign face Arizona Muse.
Witchery A/W '14 campaign
Witchery A/W '14 campaign
Witchery A/W '14 campaign
Witchery A/W '14 campaign
Witchery A/W '14 campaign
Witchery A/W '14 campaign
Witchery A/W '14 campaign
Witchery A/W '14 campaign

Men’s street style: reporting from Milan

In the moments that I could draw my eyes away from the stylish men and razor-cheeked models for long enough to get out my camera, I had the covetable job of reporting on the street style from Milan menswear week. The purpose wasn’t just to inform men elsewhere in the world of what’s going on, but to inspire them; whether on how to accessorise an…

The little black dress gone sporty

The ‘little black dress’ often finds itself a staple of the sexy or the elegant or the minimalist. It’s less often a piece you think of as lending itself well to sporty. But sports-chic can be anything, really; it’s in the accessorising, in the attitdue. It’s a state of mind. This particular take on the LBD from Witchery is made from a sturdy bonded neoprene…

Urban safari: postcards from Notting Hill

Wet pavements that the late afternoon turns into a carnival of reflected lights, warm glows from shop windows and the wafting smell of butter-soaked cinema popcorn are nothing unusual on London’s Portobello Road on any given day of the week. But when the sun seems to set so quickly after a day of market shopping and a long brunch, what you do need is an…

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