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Vegan Queen: a foray into eco-luxury

You can barely turn a corner these days without bumping into some new eco-friendly product. But what about eco-fashion? This, I feel, is a tough one.

Fashion is, by it's very nature, a luxury. We buy it as a want, not a need, and traditionally the more rare and precious the materials used the more desirable the product. 'Green' or 'eco' fashion still conjures up mental images of hippy hemp pants and rainbow-striped beanies. But that's slowly changing. Its popping up everywhere, a perfect example being organic underwear: it looks like a run-of-the-mill pair of undies, feels like a run-of-the-mill pair of undies, and is right there in your departments store along side the regular cotton kind. Except for the tagline that they're more natural, more socially conscious.

There is of course though, a huge difference between a bamboo fibre pair of knickers and a luxury handbag. And when it comes to the latter, it's emerging label Vegan Queen that has finally caused me to sit up and take notice.

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