Depending on which news source you turn to today swine flu is either behind us or just about to decimate the world’s population. Whatever eventuates its influence on the public’s psyche is undeniable, and accordingly the fashion industry is jumping onto the bandwagon. Introducing swine flu chic; the one fashion trend we hope you avoid more than double denim.

Swine flu chic face masks

Click the thumbnails for full pictures:
Designer face masks: swine-flu chic
Designer face masks: swine-flu chic
Designer face masks: swine-flu chic
Designer face masks: swine-flu chic
Designer face masks: swine-flu chic
Designer face masks: swine-flu chic
Designer face masks: swine-flu chic
Designer face masks: swine-flu chic
Designer face masks: swine-flu chic
Designer face masks: swine-flu chic
Designer face masks: swine-flu chic
Designer face masks: swine-flu chic
Designer face masks: swine-flu chic
Designer face masks: swine-flu chic
Designer face masks: swine-flu chic
Designer face masks: swine-flu chic
Designer face masks: swine-flu chic
Designer face masks: swine-flu chic
Designer face masks: swine-flu chic

If one bit of swine flu chic has risen above all else it is undeniably the sudden prevalence of ‘designer’ face masks, with the none-too-subtle ‘oink!’ face mask being the most obvious. I can’t see these taking off on the streets of New York or Melbourne, but won’t be in the least surprised if to see them on many a face in the Far East, particularly Japan.

Yoriko Yoshida swine flu masksMask by Yoriko Yoshida

There have also been more subtle influences of the pandemic-that-may-never-be upon fashion; take COACD’s handy tips on avoiding swine flu all, mixed in another set of pictures in their continuing exposure emerging model talent. Model Brendon’s face may be obscured, but it’s an image that makes an impact.

COACD face mask model

You can see more designer face mask designs by clicking the gallery below.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.