A bad girl with a soft spot for femininity, a tease dressing to both hide and highlight the things she loves most about herself, Lolita has gone good for fall / winter 2015. But don’t get fooled by the pastel-hued baby doll frocks, nor by the sweet frills and ruffles she adores to sport for the season, because the runway flirt is all about concealed sultriness, her outfits sexed up to match every little bit of her vampy attitude.

From Prada to Erdem, from Valentino to Giambattista Valli, models unleashed their inner bad girls, going for an innocent look while touching on the edge of something dark.

After the break, a look at the theme and more on how to channel the feminine Lolita as a “>fashion trend in fall 2015.

Click the thumbnails for full pictures
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15
Sugar sweet: F/W '15

The feminine Lolita.

While she chooses to build upon her illusive innocence, Lolita’s no longer the red-lipped, tartan-loving, schoolgirl character portrayed in seasons past. With no heart-framed sunglasses, and no milkmaid braids in sight, fall 2015’s Lolita is both sweet and flirty, playful and sexy, but above everything else, she has grown up to embrace the subtle charms of undisguised femininity.

The silhouettes.

Pastel-hued baby-dolls.

The perfect mix of playful innocence and alluring femininity, the pastel-hued baby-dolls to walk the fall 2015 runways were the first to point towards the return of the infamous coquette.

If you want to channel the Lolita look for fall, do invest in a sexy baby-doll, either strappy or long-sleeved, embellished or adorned with blocks of sheer. Pair it to:

feminine Lolita fashion trend fall 2015
Lolita fashion at Prada and Zimmermann, F/W ’15

Sweet & sexed-up frocks.

More than anything else, the feminine Lolita look for fall is all about easy dresses bearing flirty cuts. Not your ordinary sweet frocks, these little numbers may look breezy and chic, but their silhouettes are definitely sexed-up. Think contrast and go for:

  • airy fabrics in dark prints, as well as clashing tapestries;
  • ultra-short silhouettes, as well as ones falling just above the knee;
  • plunging necklines complemented, or balanced off with high-heeled platforms, or knee-high boots.

feminine Lolita fashion trend fall 2015
Lolita fashion at Felder Felder & Erdem, F/W ’15

Sexy sheer & sultry lace.

Seeing how the entire Lolita look is based upon subtle allusions and suggestive statements, it’s no wonder the leading silhouettes far fall are those decked in sheer, or made sexy with sultry lace inserts. Mastering the look is mastering the mood so do opt for:

  • layers and layers of sheer made to look ethereal and sexy at once;
  • lace inserts that cover and reveal at the same time, the silhouettes kept sultry but chic;
  • light tones and playful details for outfits where innocence prevails;
  • dark hues, red lips and luxe heels for the more seductive of fall looks.

feminine Lolita fashion trend fall 2015
Lolita fashion at Valentino and Reem Acra, F/W ’15

Lolita fashion: main elements.

Pussy bows.

While dresses and capes are sure to provide more than 80% of Lolita’s newly gained feminine allure, some of the classic elements associated with the aesthetic in the past prevail for fall 2015. Amongst them, pussy bows, both integrated into the looks, or added on as final details. Wear them:

  • as ultimate accessories whenever sporting a high-neck cape, and top them off with a chic chignon and a pair of high heels;
  • as part of airy dresses & shirt-dresses cut in weightless fabrics and soft tones, to be styled with rosy cheeks and ultra-low ponytails.

feminine Lolita fashion trend fall 2015
Lolita fashion at Erin Fetherston and Philosophy, F/W ’15

Pleats & frills.

Of course, no feminine Lolita look would ever be complete without some flirty pleats and frills. While relevant to the aesthetic, do try to keep them subtle and on the chic side, especially if meant to be worn during the day. Sport them on:

  • easy, long-sleeved dresses, adored with playful prints and featuring rich, autumnal hues;
  • weightless shirt-dresses with a hint of Victoriana, brought up-to-date and made sexy with over-the-knee boots.

feminine Lolita fashion trend fall 2015
Lolita fashion at Just Cavalli and Philosophy, F/W ’15

Bows & ruffles.

Nothing like some abstract bows and playful ruffles to accent the whimsical femininity describing the Lolita look for fall. But this sure doesn’t have to be all about innocence, without at least a trace of sex-appeal. Whenever sporting these elements, try and counter them with:

  • super-short dress silhouettes;
  • ankle-strap heels and lace-up boots;
  • a hint of transparency (via sheer, or lace).

feminine Lolita fashion trend fall 2015
Lolita fashion at Del Pozo and Giambattista Valli, F/W ’15

Floral embroideries & prints.

Florals play a huge part in conveying that super-feminine, dainty mood, and when it comes to bad girl gone good Lolita, things are no different. Whether embroidered, embellished or printed, the perennial florals add a dahs of romance to an otherwise sexy aesthetic. The key is to balance off one with the other with the help of flirty cuts, mini-silhouettes, and colorful designs that hint towards a concealed sultriness.

feminine Lolita fashion trend fall 2015
Dolce & Gabbana and Erdem, F/W ’15

Colour scheme.

Seeing how in channeling the feminine Lolita, the outfits are just as important as the mood they convey, the colour scheme for fall 2015 helps perfect both with a mix of softness, sultriness and dark edge. In between the pure whites, frosty pastels, rich burgundy and sheer black shades, you’re likely to nail the look.

feminine Lolita fashion trend fall 2015
Lolita Fashion at Honor, Christian Dior and Emilio Pucci, F/W ’15

Lolita-like accessories.

Sometimes it’s the little details to make all the difference. In styling your sweet and sexy frocks this fall, opt for:

  • neck scarves, both skinny and classic, to be tied in playful bows;
  • lace-up and over-the-knee boots for a serious dose of kink;
  • leather harnesses, wide belts, fishnets stockings, sported with good measure and in tasteful combinations.

feminine Lolita fashion trend fall 2015
Lolita fashion at House of Holland, Giambattista Valli and Giamba, F/W ’15

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.
Share