Perfectly slick or unceremoniously textured, flowing free or tied up high. A vast number of styles across the spring 2012 runways had one thing in common: they all had a wet-look finish. With oils, sea-sprays and gels aplenty dominating the runways it would be neglectful of us not to count wet look hair amoung the list of 2012 hairstyle trends – and to look at how the style in its many forms can translate to everyday life.
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One can’t help but think of a wet look hairstyle as decidedly modern. Take any style – no matter how classic or vintage – and alter it slightly to look as if it’s just stepped straight out of the shower, and all of a sudden it has a newfound effortlessness. That’s what’s at the core of wet hair as a style in 2012. It’s all about looking like you’ve just thrown the hairdryer aside and let your busy lifestyle draw you from the beach or the pool (or even the gym) to the next activity without pausing to give your locks more than a nonchalant towel-dry.
The exception to the carelessly effortless rule is the half wet, half dry hairstyle. It’s one we saw gracing the runways of Victoria Beckham, VPL, Cushnie et Ochs, BCBG Max Azria and others for spring 2012, and for the most part it’s the elegant sister of the wet look family. More about keeping the face the focus and the hair slicked back, the dry ends give this type of style a more deliberate feel.
Wet look hair: the styles
Slicked back top / half wet, half dry
This style can work for any length of hair from short (e.g. chin length) to very long. The hair is kept out and slicked back, but while the crown has a wet look, the rest of the hair is left dry.
Straight or wavy hair is perfect for this style, but if you have very curly hair you can still achieve it by straightening the hair first.
Half wet look hair at BCBG Max Azria, S/S ’12.
How to achieve it
There are a number of ways you can create this style, so you might like to experiment with what works best for you, or what works best with the particular look you’re going for on the day.
At Victoria Beckham’s spring 2012 show Redken’s team applied a sculpting gel generously through the top section of hair, then pinned it back with a large clip. For a lacquered finish you can then smooth the hair through with a smoothing serum. Follow this path for a super-shiny, glossy half-wet style.
Slick top hairstyles at BCBG Max Azria (left) and Cushnie et Ochs S/S ’12.
For a more matte finish like the one created by Pantene at Cushnie et Ochs, set the top of the hair with gel but later brush it out. The hair will keep its shine and stay away from the face, but won’t have as much of an obvious wet-look.
For another variation you can also play with different products on the dry part of the hair. Try using a mousse or texturising cream on the rest of the hair to give it texture and make it blend in more seamlessly with the wet top half.
Full wet look hair
The pinnacle of a summer hairstyle, all over wet look hair has all the connotations of basking in the sun, sand and sea. Once the hair is saturated with product you only need to decide whether you want to be a motocross babe (a la Alexander Wang’s messy textured wet hair) or a mermaid.
This style will work on any length of hair – even a short crop. Again, if hair is very curly or frizzy you may need to straighten it first – but thanks to the large amount of product being used this is a style that’s great for most hair types.
All over wet look for short hair (Yigal Azrouel S/S ’12) and long hair (Alexander Wang S/S ’12).
How to achieve it
A number of different products can be used to create an all-over wet look hairstyle. At Alexander Wang, Redken’s Guido saturated the models’ hair with Argan oil all the way through, but not before getting the messy texture first using plenty of volumising mousse and a rough blow dry. To create a smooth look like the one at Carlos Miele, try mixing gel with shine oil in equal parts then layering it all through the hair.
All over wet hair at Carlos Miele S/S ’12.
Wet look done up hairdos
There’s more to be done with your textured wet look hair than to just keep it hanging loose. Some haphazard up ‘dos are the perfect way to create even more looks for spring and summer.
One easy style is the messy wet chignon – simple to create and beautifully effective, it’s a style that takes very little time to master. Read our wet look chignon post at that link for a full step by step tutorial.
Textured wet look hairstyles at Proenza Schouler and Bottega Veneta S/S ’12.
Another wet textured hairstyle is Proenza Schouler’s modern rockabilly style. Deliberately dishevelled, hairstylist Paul Hanlon for Fekkai used a sea salt spray to wet the hair all over. To build up a wet look take on ’50s rockabilly hair, you can then slick it back and set it with a wax product, pull it into a messy knot and loosen strands to create a messy effect. This one is all about roughness and texture so don’t worry about creating a perfect quiff – it’s meant to be a modern rock-chic update.
If you want to keep your up ‘do slick rather than textured, the slick ponytail is the contemporary classic of choice. For spring 2012 it can be a neatly brushed high ponytail, or a lower ponytail that keeps a slight centre part through the hair.
Slicked back ponytails at Ruffian and Herve Leger, S/S ’12.
More updates
For more inspiration, trend reports and how-to guides on 2012′s hairstyles of choice, follow that link to our full hair trends guide.
Images: Imaxtree
