Description

A bit of celebrity endorsement can do wonders for a brand, and Ed Hardy definitely has the monopoly on that. Everyone from Madonna to Mick Jagger have been snapped in the brand's tattoo printed casualwear. Think of the range as the Von Dutch / Juicy alternative for the Kitson generation...it's not so much a label as a lifestyle, with its own energy drink, water, cologne, air fresheners and God knows what else.

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